WASHINGTON (July 6, 2017) — Sixty-two percent of sellers’ agents say that staging a home decreases the amount of time a home spends on the market, according to the National Association of Realtors® 2017 Profile of Home Staging.
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“Realtors® know how important it is for buyers to be able to picture themselves living in a home and, according to NAR’s most recent report, staging a home makes that process much easier for potential buyers,” said NAR President William E. Brown. “While all real estate is local, and many factors play into what a home is worth and how much buyers are will to pay for it, staging can be the extra step sellers take to help sell their home more quickly and for a higher dollar value.”
According to the report, which is in its second iteration, nearly two-thirds of sellers’ agents said that staging a home decreases the amount of time the home spends on the market. 39 percent saying that it greatly decreases the time and 23 percent saying it slightly decreases the time.
Seventy-seven percent of buyers’ agents said that staging a home makes it easier for buyers to visualize the property as their future home. 40 percent are more willing to walk through a staged home they first saw online. However, 38 percent of buyers’ agents said that staging positively affects a home’s value if the home is decorated to the buyer’s taste, meaning that a home’s staging should be designed to appeal to the largest number of potential buyers. Forty-nine percent of buyers’ agents said that staging has an effect on most buyers. Only 4 percent said that it has no impact on buyers.
Realtors® representing both buyers and sellers agreed that the living room is the most important room in a home to stage. The next are the master bedroom, the kitchen, and then the yard. The guest bedroom is considered the least important room to stage.
Sellers’ agents report even more value is added from staging: 29 percent reported an increase of one to five percent in dollar value offered by buyers, 21 percent reporting an increase of 8 to 10 percent, and 5 percent reported an increase of 11 to 15 percent. No sellers’ agents reported a negative impact.